Objectives or purposes of business communication
Hello dear friends here you will get Objectives or purposes of business communication, objective of communication, Objectives of business communication, Purposes of business communication, Business Communication Objectives, Business Communication Purposes.Communication has many objectives. Its primary objective is to exchange ideas, opinions, thoughts, beliefs and information between human beings. In the fields of business, the main objective of communication is to help managers in performing all managerial functions smoothly. Different objectives of communication are discussed below; Business Communication Objectives.
1. Achieving organization goals: The main objective of communication is to help managers in achieving organization goals. It helps managers to perform all managerial functions and to achieve predetermined goals. Objectives of business communication.
2. Exchanging of information: Another objective of communication is to exchange information between employees of an organization. It helps to make contact with the external forces of an organization. Business Communication Purposes.
3. Formulation and execution of plans: Communication supplies information to the managers who prepares effective plans for the organization. Managers collect information from different sources and prepare and execute organizational plans through the help of communication. Business Communication Objectives
4. Increasing efficiency: Communication helps to increase the efficiency of the employees of an organization by supplying information timely relating to the work.
5. Directing the subordinates: An important objective of communication is to give effective direction to the employees of an organization. Communication helps to reach executive orders to the subordinates. Objectives of business communication.
6. Create consciousness: Another remarkable objective of communication is to create consciousness among the employees about their duties and responsibilities by supplying various information.
7. Coordination and cooperation: Another important objective of communication is to help in coordinating and cooperating the activities of various work groups and departments working within the organization. Business Communication Objectives.
8. Persuasion: To persuade the employees to work hard for the organization and the buyers to buy organization’s products are two other important objective of communication. Business Communication Purposes.
9. Facilitating joint effort: No organization can achieve its goal by individual effort. It requires joint effort. Communication helps in taking joint effort in the organization.
10. Education and training of employees: Communication helps to provide education and training of employees of the organization.
12. Creating relationship with external parties: Communication helps to create good relationship with external parties of the organization.
13. Monitoring and controlling the activities: Monitoring and controlling the activities of the subordinates is other important objective of organization communication.
14. Solving problem: One of the most important objectives of communication is help solving different organizational problems. It creates bases for discussion by supplying information which helps in removing the differences among the disputed parties. Business Communication Purposes.
15. Initiate to change: Another objective of communication is to initiate change within the organization. Communication supplies various information to the employees which helps in changing their attitude and brings changes in the organization.
16. Decision making: Communication helps managers to take decisions. It helps in exchanging ideas and opinions with others which help managers to take appropriate decisions. Business Communication Objectives.
17. Making aware of future change: In earth everything in changing continuously. To adopt with the changing environment management has the initiate different organizational change. Here communication helps to make employees aware of future change.
18. Building image: Strong image of the organization helps to gain competitive advantage in the market. Communication helps to build up image of the organization through timely contact with the stakeholders, advertising etc.
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